TV ad: Lexus: Precision

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Description
------------------------------------
This compelling campaign re-interprets the iconic relationship established between Lexus and the subtle yet powerful implications of a ball bearing. As a body of work, the films are an evocative choreography of movement and a technical demonstration of all aspects of performance. The perfect portrait : an elegant design defined by a symbiosis of power and control.

'Precision' demonstrates the engineered perfection of Lexus. A daring game, the movement of the ball bearing is entirely dependent on the precision handling of the Lexus IS 250.

Creative Commentary
------------------------------------