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Lexus: Perspective
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a52's artists recently helped bring the latest Lexus ES broadcast spot to life for advertising agency Team One. Directed and photographed by Lance Acord through Park Pictures, the spot entitled "Perspective" is the newest spot from Team One for the ES conveying the fact that, "Behind every detail, there's a detail."
Last year, Team One’s creatives unveiled their new campaign for the ES series highlighting the fact that, with Lexus, behind every detail, there is another detail. For the campaign’s debut spot, they commissioned director Christian Loubek of Anonymous Content to craft a visually striking piece. Entitled “Slice”, the spot cinematically featured the ES350 sliced into four sections as voiceover pointed up its 114 sound-dampening points and its 76 sensors, which includes seven for monitoring the other sensors. This newest spot individually hangs the vehicle by thousands of pieces by wires, and then producing a fascinating spot exploring the exhibit in detail, which finally resolves to an angle where the pieces perfectly align to reveal a profile vision of the newest ES.
FILM STAGE/LOCATION: The Brewery, Los Angeles Related |
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