TV ad: Lexus: Ball Bearing

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Description
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This compelling campaign re-interprets the iconic relationship established between Lexus and the subtle yet powerful implications of a ball bearing. As a body of work, the films are an evocative choreography of movement and a technical demonstration of all aspects of performance. The perfect portrait : an elegant design defined by a symbiosis of power and control.

'Ball Bearing' represents an alternate reality : the world in which the ball dropped. The IS 250 traverses a sea of 600,000 ball bearings. Shot in camera, the film illustrates the quality control and handling afforded by the Lexus AWD system.

Creative Commentary
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