The clocks going back in the UK meant everyone got a bonus hour; time back to use however you wanted. This campaign for Quit UK took advantage of the clocks being put back to land
… read morethe message that while that night gave everyone an hour back, quitting smoking would give smokers years back on their life.
This print ad ran across national press on the day before the clocks were set to go back. Its call to action linked led to an interactive calculator on the Quit UK site allowed people to input their smoking statistics to work out how many years back they’d get if they quit today.
read less...Print & Art Buying: Trent Henderson
Production Coordinator: Pearla Ordillo
Finished Artist/Typographer: Mick Tonello
Photographer: Jeremy Hudson
Photography Assistant: Tom Antcliff
Retouching: Cream Studios
Digital Design Director: Richard Smith
Senior Digital Designer: Chi Yusuf
Motion Graphics Designer: Cameron Nash
Senior Digital Producer: Ant Harca
Digital Producer: Michelle Vuong
Web Developers: Roger Chapman, Ticiana Andrade, Stuart O’Connell
Media: Clear Channel & Storm Digital
