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QUIT UK: Get Time Back. Quit
The clocks going back in the UK meant everyone got a bonus hour; time back to use however you wanted. This campaign for Quit UK took advantage of the clocks being put back to land the message that while that night gave everyone an hour back, quitting smoking would give smokers years back on their life.
This print ad ran across national press on the day before the clocks were set to go back. Its call to action linked led to an interactive calculator on the Quit UK site allowed people to input their smoking statistics to work out how many years back they’d get if they quit today.
Print & Art Buying: Trent Henderson RelatedOUTDOOR
QUIT - the charity that helps people quit smoking: Get Time Back. Quit
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