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Outdoor
QUIT - the charity that helps people quit smoking: Get Time Back. Quit
The clocks going back in the UK meant everyone got a bonus hour; time back to use however you wanted. This campaign for Quit UK took advantage of the clocks being put back to land the message that while that night everyone got an hour back, quitting smoking would give smokers years back on their life.
The campaign went live for just six hours on Saturday night/Sunday morning. The call to action encouraged people to head to the Quit UK site whereby they could input their statistics to work out how many years they'd get back if they quit today.
Executive Producer - Print & Art Buying: Trent Henderson Related |
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