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The clocks going back in the UK meant everyone got a bonus hour; time back to use however you wanted. This campaign for Quit UK took advantage of the clocks being put back to land
… read morethe message that while that night everyone got an hour back, quitting smoking would give smokers years back on their life.
The campaign went live for just six hours on Saturday night/Sunday morning. The call to action encouraged people to head to the Quit UK site whereby they could input their statistics to work out how many years they'd get back if they quit today.
read less...Executive Producer - Print & Art Buying: Trent Henderson
Production Coordinator: Pearla Ordillo
Finished Artist/Typographer: Mick Tonello
Photographer: Jeremy Hudson
Photography Assistant: Tom Antcliff
Retouching: Cream Studios
Digital Design Director: Richard Smith
Senior Digital Designer: Chi Yusuf
Motion Graphics Designer: Cameron Nash
Senior Digital Producer: Ant Harca
Digital Producer: Michelle Vuong
Web Developers: Roger Chapman, Ticiana Andrade, Stuart O’Connell
Media: Clear Channel & Storm Digital
