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Top 6: November 12th 2014
Interactive
Ford Explorer: Ford Explorer InnovativeTop 6: November 12th 2014
The Ford Explorer is the most innovative SUV in the world!
But the way we see it, some features are better not put just into words. So instead of telling our audience about the Ford explorer's new features, we decided to show them.To do that we created three separate print ads that each sported a QR code.Once you scanned the code and placed your phone on the ad, you got an awesome demo of the SUV's new features: Park Assist, Power Fold and Adaptive Cruise Control.No doubt about it: The Ford Explorer's outstanding technological features, make it the most innovative premium SUV bar none!
UX/UI: Gal Mamalia Also best this week |
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