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Top 6: November 12th 2014
Interactive
Child Helpline International: Free Our VoicesTop 6: November 12th 2014
FREE OUR VOICES a new global pro-bono campaign for Child Helpline International (CHI). Calls for help from over 150 million children have gone unanswered in the last 10 years. Why? Because globally child helplines don't have the resources they need. Free Our Voices, is highlighting their plight by asking people to pledge their names and voices via an interactive online petition. Created in partnership with Wieden+Kennedy Amsterdam's in-house creative incubator The Kennedys and the digital team at MPC Creative, the website's custom sound recognition technology allows visitors to sign the petition by verbally recording their name. Each recording is then visualised by a unique written signature determined by the frequency, sound, rhythm and speech pattern of each participant’s individual voice. The aim - to use the power of the collective voice-signatures to raise awareness and help CHI get the support needed from governments, corporations, and telecoms to ensure every child’s call for help is answered. The Free Our Voices campaign also includes a film that depicts people from all walks of life acting as mouthpieces for a young child, which also features on the website.
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