The northern hemisphere has always led us to believe that a white Christmas is the norm. That we should be building snowmen, staying indoors and eating hot foods that are far more … read moresuited to a much colder climate.
ALDI’s new Christmas campaign created by BMF proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas.
ALDI celebrates all the great things about an Aussie Christmas through the eyes of a man named Johan who has returned to his small snow covered village Julbacken after a trip to Australia. He brings with him strange tales of a summer Christmas, many of which seem out of place to the somewhat skeptical villagers.
His attempts to introduce Australian customs to the village makes very little sense at first, managing mostly to upset those stuck in their more traditional ways. As time goes on, the villagers begin to warm to Johan’s new ideas, but it’s his introduction of ALDI’s Specially Selected range that eventually wins over even the toughest of critics – proving that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.
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