Don't Drink Drive: Celebration

The AMV BBDO, London new THINK! advert marks the 50th anniversary of anti-drink drive campaigning. Although road deaths caused by drink drivers have fallen significantly from 1,640 in 1967 to 230 deaths in 2012, this film reminds viewers that one death on our roads is still one too many. Any amount of alcohol affects your ability to drive. You risk a fine of up to £5,000, a minimum 12-month driving ban and a criminal record.