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Outdoor
IKEA: Add Sunshine, 3
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IKEA Australia has launched a campaign, via The Monkeys, to promote its 2015 Outdoor Range using nothing but shadows to show how people can get the most out of their outdoor spaces - no matter what size. The idea is inspired by the fact that Australian backyards are not all stereotypical large grass backyards, and the reality for many Australians is that outdoor spaces may be a small terrace courtyard, an apartment balcony or even a shared concrete rooftop.
Creative Lead: Paul Bruce Related |
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