Air France: Traveling The World

Do you have what it takes to be a globetrotter? That’s the question Air France and Social & Mobile Agency KRDS are asking internet users as of today with “Traveling The World”. The dedicated website offers them a unique, immersive world tour experience using the Google Street View Technology. To win an Air France trip around the world ticket, internet users will have to address challenges on each of the 5 continents. They will be provided with a personalized passport that they will be able to complete through the adventure. Digital globetrotters will begin the journey from their continent, where they will have to face their first challenge, before travelling to new horizons. 157 unique challenges are available on “Traveling The World”; each of them will allow users to discover emblematic places operated by Air France. Users will be helped throughout the whole adventure thanks to clues scattered on the website. In Paris for instance, they will be able to walk down Versailles Palace’s gallery of mirrors, or to enjoy a panoramic view of Tokyo from its Mori Tower, while in Lisbon, they will have the opportunity to wander the streets of the colourful city. “Traveling The World” is available on desktop, mobile and tablets, offering users an experience suitable for both platforms. The website is available all over the world in 8 different languages.