Action Froid: Iced Weather Challenge

After the huge success of eastern's Ice bucket Challenge, Action Froid ( Action against Cold ) which is a French organisation of citizens active all over France, gently reminds people not to forget the challenge of winter coming to thousands homeless people. Claude, a 40-year old homeless person does NOT nominate his friends nor their dogs. Because nobody deserves ice water on their heads instead of a roof. A parody to raise funds for all Action Froid initiatives.Agency: Publicis Conseil, Paris