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Web Film
Coca-Cola: Skate é #minhaparada
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Aiming to encourage young people to discover a move able to make them happy, Coca-Cola developed an activity created by WMcCann Brasil that gives continuity to the campaign entitled “Discover your move in order to keep moving”. An exclusive skateboard ramp was installed for one day at Flamengo Park, Rio de Janeiro, so lovers of this sport could do their maneuvers. The ramp explores the sinuosity of the classic white stripe present in Coca-Cola’s logo. The 75-second film created for internet shows the activation whose objective is to inspire teenagers to have a more active life.
On air since October, four films were broadcast on the internet starring young bloggers from different Latin American countries who discovered a playful and fun activity that was able to send them away from the computer. In Brazil, the campaign’s star is Bruna Veira, who signs the “Depois dos Quinze” (After Fifiteen) blog.
Creative VP: Guime Davidson Related |
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