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Outdoor
Coca-Cola: Skateboard Ramp
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Aiming to encourage young people to discover a move able to make them happy, Coca-Cola developed an activity created by WMcCann that gives continuity to the campaign entitled “Discover your move in order to keep moving”. An exclusive skateboard ramp was installed for one day at Flamengo Park, Rio de Janeiro, so lovers of this sport could do their maneuvers. The ramp explores the sinuosity of the classic white stripe present in Coca-Cola’s logo. The 75-second film created for internet shows the activation whose objective is to inspire teenagers to have a more active life.
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