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Cellcom: the fast forward commercial break
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People hate waiting for what they love. This is probably why commercial breaks can be a pain for most people so Gitam BBDO Israel decided to use this to their advantage when Cellcom, Israel's biggest mobile company launched their new cellular network "generation 4.5". With the help of different advertisers, over two week, they aired real commercials during the regular commercial breaks, but with a twist, all the commercials were running twice as fast, helping the viewers get back to their shows in half the time! This way, instead of just saying "we are the fastest" they proved it.
Copywriter: Aharale Kidron Related |
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