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Top 6: January 21st 2015
Direct Marketing
Israel Anti-Drug Authority: Kiss 2014 goodbyeTop 6: January 21st 2015
The Israeli Anti drug authority wanted to tell young people now to drink too much on new year's eve.To do so, we decided to place our campaign where they look to hook up - Tinder. McCann created fake users such as toilet, floor, wall and so forth. The message: If you drink too much on new year's eve, you will probably kiss a toilet.
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