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Web Film
NSPCC: I Saw Your Willy
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The NSPCC is launching a new online safety campaign. Created by Change, Leo Burnett’s specialist arm dedicated to social change. This is their first campaign since winning the business in 2014, ‘Share Aware’ gives parents a range of practical and engaging information and tools to help their children to enjoy the web safely. The campaign launches with an evocative and entertaining short film, "I Saw Your Willy", that dramatises how quickly things can go wrong when you share things you shouldn’t online. In the film we follow a young boy innocently mucking around with his mate and their smartphones. But a split second decision to share something he shouldn’t creates a snowball effect that follows him wherever he goes. The consequences are devastating. The 60” animated film was written by Leo Burnett’s Liam Bushby and Alison Steven and directed by Dan & Jason of Hornet Inc.
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