SMART Melbourne has launched a campaign for Cobs Popcorn spearheaded by three TVCs, in partnership with Airbag Productions.
The 15-second TVCs explore different scenarios of … read morehappiness, including a young boy receiving a kiss from a girl he fancies and a grandmother hearing the news of a grandchild's arrival.
Says SMART executive creative director Ben Davis: "Pure and simple, popcorn makes people happy. We wanted to develop a creative platform that was all about celebrating the different things that make us happy, and to show that when a little popcorn kernel gets all worked up, they too burst with happiness. To be honest, once we established the brand manifesto, the ads kind of wrote themselves."
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