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Wix.com: Franzo Harris Dances With The Bride
Wix and Samuel had worked together in the past, and rather than go the traditional agency route, Wix asked Samuel to present some ideas for what would become their new 'Its That Easy' campaign, featuring the Super Bowl ad entitled "Wix Entrepreneurs" (airing during the 4th quarter). Samuel put together a creative team that included Jeff Huggins, a noted San Fran-based CD who previously worked with Goodby and JWT. They presented several ideas but the concept Wix went with centers on former NFL greats like Franco Harris, Emmitt Smith and Brett Favre starting their own small business and of course using Wix to design their websites. (They even got Lloyd from the HBO show "Entourage" to play Favre's agent).
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