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Wix and Samuel had worked together in the past, and rather than go the traditional agency route, Wix asked Samuel to present some ideas for what would become their new 'Its That Easy'
… read more campaign, featuring the Super Bowl ad entitled "Wix Entrepreneurs" (airing during the 4th quarter). Samuel put together a creative team that included Jeff Huggins, a noted San Fran-based CD who previously worked with Goodby and JWT. They presented several ideas but the concept Wix went with centers on former NFL greats like Franco Harris, Emmitt Smith and Brett Favre starting their own small business and of course using Wix to design their websites. (They even got Lloyd from the HBO show "Entourage" to play Favre's agent).
read less...Justin Towery: Production Supervisor
Editorial: Exile, Santa Monica, CA
Editor: Conor O’Neill
Asst Editor: Rex Lowry
Executive Producer: Carol Lynn Weaver
Producer: Mike Goble
Visual Effects: Brewster Parsons, Venice, CA
VFX Supervisors: Andrew Eksner, Simon Brewster
Producer: Zack Whitley
Executive Producers: Darcy Parsons, Jason Cohon
Color Correction: The Mill, Los Angeles, CA
Colorist: Adam Scott
Color Producer: Natalie Westerfield
Music/Sound Design: Hum Music, Santa Monica, CA
President/Founder: Jeff Koz
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Producer: Nicolette Kolb
Composer: Gabe Sokoloff, Rob Lopez
Add’l Composition: Kristin Dyrud
Sound Design: Dan Hart
Engineer: Mike Passero
Audio Mix: Eleven Sound, Santa Monica, CA
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Producer: Dawn Redmann
