In the world of automotive advertising, Super Bowl Sunday is the one day of the year where pretty much anything goes. Nissan exemplified that strategy in its return to the Super Bowl ad ranks for the first time since 1997, scoring big today with a dramatic 90-second commercial titled "With Dad". The commercial combined a touching storyline with the debut of future Nissan race and production vehicles.
The story, which follows an up-and-coming race driver through his journey to the highest levels of motorsports competition, uses a narrative soundtrack provided by Harry Chapin's iconic "Cat's In the Cradle." It depicts the struggles of a father and mother to balance work and family while they raise their son. In the end, the cycle, so well known in Chapin's song, is broken. Agency: TBWAChiatDay, LA
