WestJet: Bruce

WestJet has a rich history in Canada of going above and beyond. It is a company made up of not employees, but owners, almost 9000 of them. And owners care. They strive to make air travel friendlier, happier, smoother, more enjoyable and more accessible. It is how WestJetters are wired. We wanted to share stories of others who feel the same way. Who inspire us. Because we wholeheartedly believe that caring makes a world of difference.

For decades, high school teacher Bruce Farrer has been asking his students to write letters to their future selves. Twenty years later, he tracks down the students - wherever they are in the world - and mails their letters to them. The impact he has had on his students’ lives is profound and heartwarming.