Interactive ad: Burt's Bees: Delight up your lips

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To highlight the breadth of its lip color products, Burt's Bees enlisted Instagram "photo-doodle" artist @mirrorsme to create 8 images incorporating those products and tied, in most cases, to relevant holidays, events and seasonal trends. For the February 10 intro, Helene is surrounded by nature's butterflies and bees, attracted to Burt's Bees Tinted Lip Balm; for Valentine's Day, twin spouts of rosé champagne (Strawberry and Champagne Lip Shimmers) form a heart-shaped fountain; and for the Academy Awards, offstage hair and make-up artists pretty up Medahl as she puckers and paints her lips in Napa Vineyard Lip Crayon. Agency: Baldwin&, USA.