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Mike's Hard Lemonade: Mike's Hard Lemonade "The mike's Quality"
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Erin Sarofsky and her team were commissioned by fellow Chicago-based company Mike's Hard Lemonade Co. and creative agency TRISECT to create an innovative video piece featuring an illustrated world where the essential qualities and the history of mike's shine. The spot entitled "The mike's Quality" recently launched on the brand's YouTube channel as a precursor to the 2015 summer campaign.
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