 |
Print
The Salvation Army South Africa: #thedress -
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Memes are often viewed as frivolous, yet they bring everyone together around a common theme. The creative team at Ireland/Davenport questioned whether there was a way in which all the focus, attention and energy that came out of #TheDress meme – which for two weeks gripped the imagination of hundreds of millions around the world - could be put to good use. The result was an ad that features a bruised model wearing a gold and white version of #TheDress with the caption asking: why it is so hard to see black and blue?
The ad was produced on a pro-bono basis. All involved provided services at no cost.
Model - Skye Capazorio Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
