Outdoor ad: The Salvation Army South Africa: Whipped

Embed Video

Top 6: November 4th 2015

People know human trafficking is a reality but they don't really know how it happens and no one really believes it can happen to them. To show how easily anyone can become a victim, OwenKessel Leo Burnett South Africa did what human traffickers do we set up a fake brand and offered people a job that was too good to be true. Hordes of people signed up for the fake job. They then received an SMS that informed them that they had just become one of the 21 million people lured into human trafficking through false job promises. People were completely shocked at how easily they fell for this, showing just how easy it is for anyone to become a victim of human trafficking.