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Integrated
Whiskas: Whiskas Catstacam
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The world is obsessed with cats. There are over 40 million videos of cats on YouTube alone. But despite this, no one really understands why they do all the weird and wonderful things they do.That’s why Whiskas, an expert in cat behavior, created CATSTACAM, the social way to help cat owners better understand cats. It kicked off with a newsworthy innovation, the world’s first Instagram-enabled cat camera that lets cats take photos and post them directly to their very own Instragram account. So people could ‘follow them’ and see what they get up to when they’re not at home. Agency: Clemenger BBDO Sydney
If cat lovers see any cat behaviour they’re curious about, they can simply #AskWhiskas for an explanation from a Whiskas cat behavioural expert, ultimately enabling them to better care for their cats. And to further demonstrate Whiskas understanding of cats and their needs, the packaging also turned into a cat toy.
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