TV ad: SPC: #MyFamilyCan

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SPC launches a family of cans across their family of brands.Australia is in the midst of a huge food labelling debate. SPC and Leo Burnett Melbourne have taken a novel approach to make labelling clearer for Australian consumers. They have redesigned the labels on SPC’s family of brands to create a new family of cans called #MyFamilyCan. This idea allows SPC to respond to a nationwide conversation and steer it in the right direction.On shelf for the next three months, these labels will act as a media space that will empower consumers all over Australia. By buying these cans consumers can see where their money is going and, most importantly, where their food is from. Along with heartfelt film content, #MyFamilyCan will be supported by a substantial PR drive, Print, POS, Online and highly tactical Social Media.Agency : Leo Burnett Melbourne