TV ad: SPC: #MyFamilyCan Case Study

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At a time when Australians were extremely sensitive about country of origin food labelling, due to a widespread Hepatitis outbreak caused by contaminated imports, SPC went to extraordinary lengths to show where their food is from.

We dedicated their most valuable advertising real estate to Australian farming families, converting 4 million cans of SPC’s biggest brands into an educational media space in every major Australian supermarket. Consumers no longer scoured fine print for food they trust. They instinctively bought familiar faces.

These cans went home to millions of households and ignited a nationwide labelling conversation. Due to the overwhelming response, a rerun was ordered within 2 days, paving the way for Australian labelling change.