Top 6: April 15th 2015
Coca-Cola and Ogilvy & Mather New York debuted the first-ever drinkable billboard at last week’s final four NCAA college basketball game in Indianapolis. Coke Zero flows through
… read more4,500 feet of straw to spell out “Taste It.” Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda.
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Credits
Other credits
President, Ogilvy & Mather New York: Adam Tucker
Worldwide Head of Planning: Colin Mitchell
Group Planning Director: Kristian Baek
Senior Planner: Ned Sonnenschein
Executive Director of Digital Production: Angela Fung
Executive Director of Technology: Jason Wurtzel
Credits:
Integrated Production Company: Bossa NYC
Executive Producer: Hans Weiss
Creative Director: Andrezza Valentin
Creative Technologist: Eric Stockmeyer
Digital Producer: Nic Santana
Activation Producer: Talia Green
Concept Design: Sean Mcclintock
Art Director: Hakan Isik
Animator/Compositor: Tavet Gillson
Industrial Designer: Bryan Raguskus
Industrial Designer: Regan Chen
Lead UX Designer: Dov Andrews
Junior UX Designer: Patrick Muth
Lead Developer: David Poyner