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McDonald's: McTollboothTop 6 this week
Tollbooths in Manila's two major expressways were transformed into McDonald's Drive-Thru booths. Motorists had their toll fees waived and they even got free breakfast to boot. The campaign is part of the global initiative, known as imlovinit24, which saw 24 gifts of joy, over 24 hours, on March 24, in 24 cities around the world. Agency: Leo Burnett Manila.
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