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Experiential
Israel Aids Task Force: Israel Aids Task Force / The Positive StoreThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Would you drink fron an HIV carrier's glass? Share a plate with him? wear his clothes? With the "World Aids Day" approaching, we decided to conduct an experiment that would tackle these very questions. So we opened "The Positive Store" a one-of-a-kind concept store, located in Tel-Aviv's most iconic shopping center. The concept from ACW Grey Tel Aviv : a store selling second-hand items, previously owned by HIV carriers. Stunning pieces combined with bargain prices attracted droves of shoppers who were confronted with their HIV stereotypes, all in a positive environment. The items were tagged with a QR code, directing shoppers to a mini-site where they could get acquainted with the item's previous owner.
Agency Special Projects Director: Galit Siman-Tov |
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