 |
Tv
Wells Fargo: Learning Sign Language
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Wells Fargo has launched a new integrated marketing campaign, designed to resonate with consumers by connecting at an emotional level. The campaign, “Working Together," is the brands first with BBDO San Francisco, and features nine TV ads, the first of which will debut this week, supported by radio, print, in-store, online and digital. It is the latest expression of the company’s long-running brand positioning “Together we’ll go far,” and features storytelling that conveys Well’s Fargo’s appreciation of the many reasons why people work. Well’s Fargo’s commitment to diversity is reflected through fully integrated cross-cultural approaches and messages. As an example, one of the ads depicts the emotional journey of a same-sex couple as they prepare to adopt a young girl.
Music Producer: Melissa Chester Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
