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Web Film
Hallmark: Put Your Heart to Paper
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Hallmark via Leo Burnett Chicago embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of “I love you” and “thank you.” They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother’s Day.
What they didn’t know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children’s words.
Senior Talent Manager: Linda Yuen Related |
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