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Top 6: May 13th 2015
Interactive
Brazilian Organ Transplant Association: Restart ProjectTop 6: May 13th 2015
The “Restart Project” transforms gaming’s “Game Over” in a new life for game players, and stimulates organ donation among young people.The idea was developed months ago by DM9Sul - an agency of the Grupo ABC, the biggest communication group of Brazil – in the attempt of increasing the number of transplants in the country which fell 3,5% in the first semester in 2014, according to the Brazilian Organ Transplant Association (ABTO). One of its curiosity is that “Project Restart" had a technological platform which allowed any gaming developer to insert the organ donation campaign straight on their game (the download happened through the website: http://restartproject.cc). Once installed, the functionality is simple: when a gamer died, he was shown the message "You are dead, but you can still donate your organs. Be a donor and help someone else to have a new life in the game.” As in real life, a single donor can save many lives. The action was synchronized with Facebook and games were able to share it on their social networks.
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