Interactive ad: PAH (Polish Human Organization): Listen For Syria

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Top 6: May 13th 2015

Civil war in Syria is not a hot topic anymore, but people there still need global hand. PAH is involved in aid projects in Syria for 4 years. Our challenge was to draw attention to the problem in order to collect money for flour, which can give bread for Syrian children. There is 4 million songs on Spotify that has never been played. At the same time there is 4 million children in Syria, which suffers because of civil war.Surprisingly they have one common thing they are both completely forgotten.Basing on this fact, we created Listen for Syria website the first service that allows helping forgotten children by listening to forgotten songs.
Along with launching a website, which was a core of the campaign, we issued a promo video explaining the idea of the action. The video was seen almost 300 000 thousand times. Agency Lemon Sky J Walter Thompson