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Integrated
WATERisLIFE: The Last Family Portrait: Hamar Tribe Family
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WATERisLIFE & Deutsch New York traveled to Ethiopia to give people their first ever family portraits. Knowing it might be their last.
Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Without anything to remember them by. That’s why WATERisLIFE, working with Deutsch New York and award-winning photographer Neil DaCosta, embarked on another emotional project that gave Ethiopian families their first ever portraits. Knowing it might be their last. Each family posed in front of a marbled blue backdrop, like an American family would at Sears or JC Penney. Only this time, the studio wasn’t in a mall. It was in the middle of an Ethiopian desert. And although only a dozen families from the Hamar and Mursi tribes are featured in the campaign, over one hundred families had their pictures taken. All of which had never received a picture of themselves before, let alone a family portrait.
Client: Water Is Life Related |
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