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WATERisLIFE: The Last Family Portrait: Mursi Tribe FamilyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
WATERisLIFE & Deutsch New York traveled to Ethiopia to give people their first ever family portraits. Knowing it might be their last.
Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Without anything to remember them by. That’s why WATERisLIFE, working with Deutsch New York and award-winning photographer Neil DaCosta, embarked on another emotional project that gave Ethiopian families their first ever portraits. Knowing it might be their last. Each family posed in front of a marbled blue backdrop, like an American family would at Sears or JC Penney. Only this time, the studio wasn’t in a mall. It was in the middle of an Ethiopian desert. And although only a dozen families from the Hamar and Mursi tribes are featured in the campaign, over one hundred families had their pictures taken. All of which had never received a picture of themselves before, let alone a family portrait.
Client: Water Is Life |
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