Simply Be: Every Body Is Beach Body Ready

Fashion brand Simply Be has launched a counter attack in response to the controversial weight loss advertising campaign from Protein World. Adverts featuring bikini- clad, size 14 model Jocelyn Corona are emblazoned with the words ‘Every Body is Beach Body Ready’ in direct response to the Protein World version featuring a super-slim model asking passers-by ‘Are you beach body ready?” The ads, created by integrated marketing agency, McCann Manchester, will appear at Knightsbridge station and on a roaming London ad van this Saturday as thousands of people gather in Hyde Park for the ‘Taking back the beach’ protest against Protein World’s campaign.