The platform is called 'write your cinco', and it's based around the fact that everybody in America celebrates Cinco de Mayo, but nobody knows what they're actually celebrating. As … read morethe original tequila,McCann New York decided to highlight this fact in an absurdly appropriate way. We've allowed people to tell us their own ludicrous versions of cinco history. The results are being turned into a huge Mexican-style mural via Tijuana artist Charles Glaubitz. The spokesperson for the campaign is actor Luiz Guzman (Boogie Nights, Carlito's Way, Traffic, etc).
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