Much like cancer, a viral idea can really spread when it's left to its own devices. And that was the plan with this incognito message for testicular cancer, aimed at young Aussie men … read morein the vulnerable age group of 20-39. With 70% of them watching adult movies online, it was the perfect time to reach them: when they already had their pants down.A world first "pornterruptive" public health message hidden in the middle of a real adult movie titled "Game of Balls" where star Eva Lovia stops mid-action, talks directly to the viewer, and demonstrates how to check for testicular cancer, on her co-star. Agency: M&C Saatchi Sydney
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