Print ad: Subway: Say it with a Sub

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Every year, Subway holds a Buy One Get One Free promotion. The problem is that although customers love a free second sandwich, they’re usually full from the first one, and don’t know what to do with it. So we created something that helped them to put it to good use - 'Say It With A Sub' takeaway bags that allowed customers to gift their free second sub, along with a message. The bags were designed by well-known artists and illustrators from around the world, and after the promotion, some of the original artworks were signed and auctioned, with the proceeds going to The Business Times Budding Artist Fund, an organization that supports young artists. Agency: Saatchi & Saatchi Singapore.