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Josh Bryer: Testicular Cancer Awareness: Play with Yourself
Australian men are 21% more likely to get testicular cancer – especially men aged 20-39. It’s 97% curable when detected early, but sadly most men never check themselves.
How could we get the message through to them? According to Sydney University research, 70% of Australian men watch adult movies online. It was the perfect time to reach them: when they already have their pants down. So we hid the world's first public health message in the middle of a real adult movie.
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