Michelin: The Right To Race

Michelin Pilot Sport Experience is an annual event that introduces driving enthusiasts to the MICHELIN Total Performance philosophy, by combining the thrill of motorsports with the safety and performance of MICHELIN tyres. For this year’s event, TBWA Singapore and MediaMonks worked together to create to create “The Right 2 Race” online racing game, where racers are invited to test their driving skills online from 13 May to 16 June and compete for one of 24 spots at the event.