Smart Communications: Smart Strybks

DDB DM9 JaymeSyfu Philippines follows up their multi-award winning Smart TXTBKS with another mobile idea that helps kids effected in typhoon hit areas. By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.