Nike Air Max Day: Step Back In Time

Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, Ogilvy & Mather Hong Kong created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.