Print ad: Pedigree: Dog's Best Friend, 1

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BBDO Dusseldorf creates a new print campaign for the dog food brand Pedigree, a subsidiary of the Mars Group, to draw attention to the adoption of dogs from animal homes. Therefore BBDO and Pedigree turn the tables: instead of "Missing Dog" notices, the new "Lost" signs are targeted at people because having a dog as a loyal companion could really benefit them.