NN Group: You Matter

A pan-European campaign to introduce NN’s new long-term brand platform – You Matter in countries across Europe where ING Insurance has been rebranded to NN or Nationale-Nederlanden. Directed by Thijs Schreuder-Rinnooy Kan and produced by 100% Halal, the film was shot across Europe and features real people, not actors, who were chosen for the relevance of their particular story. Most scenes will later expand into individual product campaigns featuring those specific persons.