NN Group: Cycle of Life

To follow up on the recent launch of its new brand mantra, 'You Matter', NN is launching an emotive film that explores how what matters to each of us, changes over the course of a lifetime.The film features people between the ages of 0 100, from all across Europe, answering the same simple question 'what truly matters to you right now?' The reactions show clear trends about how what matters changes to each of us as we age.Agency: Khanna Reidinga, Turkey