In a new brand campaign via Ogilvy New Zealand, BP tells a simple heart felt story about a rabbit left behind and the journey to return it to its owner.
Largely low key in the … read morebrand space since the successful 'Be Road Happy' brand campaign of 2011 - 2013, BP has adapted the new global positioning 'Go Your Way' to develop a brand platform specifically for the New Zealand market. The strategy is about recognising the myriad of individual ways people make the most of their time at BP. We follow Peter on his journey to return the lost rabbit, showing how they make the most of the BP network, food, coffee and of course fuel.
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